TOPLINEMedia kit 2026–27

Sponsor a tax day

Be there when Europe looks at money

A few mornings a year, whole countries read about who earns the most: Finland's tax day, Norway's tax lists, the CEO pay season. TOPLINE puts every European country's number one on one map, with sources. Your brand can present those mornings, or commission a data story of its own.

1 · Presenting sponsor

One news moment

€3,500per moment · Finland's tax day €5,000

  • "Presented by" on the map, every country page and the widget newsrooms embed
  • Your name in the drop email and on the launch posts
  • Report afterwards: views by country, clicks to you, sign-ups

Wealth managers, private banks, brokers, pension companies

2 · Data story

Your own TOPLINE

€6,000per story, about 3 weeks

  • We find the angle, collect and check the public data, design and build the interactive
  • Launch creatives in feed and story formats, press pitch to our data-desk list
  • Example topics: what one hour of pay buys in each capital; CEO-to-median pay by country; how long a first home takes on a local salary

Fintechs, payroll and HR software, recruiters, banks

3 · White-label

For newsrooms

€2,500from, per tax day

  • Your design and language, your country's list next to Europe's
  • Ready the morning your data comes out
  • The free widget stays free for any article, with a credit link

Regional and national media in Norway, Sweden, Finland, Iceland

Calendar

Four mornings a year

2 Dec 2026

Norway publishes its 2025 tax lists.

Mar–May 2027

CEO pay season: remuneration reports, country by country.

Aug 2027

Iceland's tax register opens for two weeks.

Nov 2027

Finland's tax day, the biggest of the year.

Launched on Finland's tax day, 12 November 2026. Audience figures come from our own cookieless counter and are shared with sponsors as they are, by country and source.

What a sponsor gets

  • Clear placement next to a topic people share
  • Readers who care about income, investing and pay
  • Numbers after the campaign, not promises before it

What a sponsor never gets

  • Any say over the figures or who is listed
  • Unlabelled placement: everything is marked Sponsored / Kaupallinen yhteistyö
  • Data about individual readers: we have none

Contact

Tell us which morning

We answer within one working day. M8S / SL Global Oy, Helsinki.